Facebook advertising Dubai | Facebook marketing Dubai

Facebook advertising allows you to advertising or market your services to up to 2 Billion people monthly, helping your find your ideal customers, capture their attention and generate a return of investment (ROI). Through advanced targeting, we’re able to reach  up to 10 million targeted facebooks users in the UAE and can be further targeted with income, location, interests, behaviours and where they’re travelling from including different nationalities. 

When it comes to facebook advertising, we’re the best Facebook Advertising Agency in Dubai with highly skilled and precise social media experts who are certified facebook advertising specialists. When it comes to Facebook Marketing Dubai, Facebook advertising Dubai and Facebook Advertising UAE – we are the facebook advertising agency to work with.


Over 7 Million Active Users in United Arab Emirates (UAE)

facebook advertising statistics

With over 2.375 billion users worldwide and over 1 billion users using mobile. Facebook has the biggest reach of any social media platform. On average people spend 23% of their time online and the majority login in numerous times per day.

Through custom targeting using Facebook Ads, you can not only build awareness for your brand, drives sales and generate leads by showing your product or service to a group of potential customers several times a day.

What We Can do With facebook Ads


We can target potential customers according to their demographics, behaviours or if there are any offline business or sales activities we can utilise this information to find your clients.


It takes an average 1-3 seconds for potential customers to decide to take action with your Ads. We grab their attention using different Ad formats.


Our Ad reporting software and tools show you the impact your ads have had on your business in an easy, visual report


Depending on the goals, we can provide Giveaways, Competitions that generate leads such as emails, increased engagement, more followers and like.

Why advertise on facebook?

Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

Need more convincing? Consider this: 95.8 percent of social media marketers worldwide said Facebook provides the best ROI of all social platforms. With your competitors already seeing meaningful results from Facebook ads and increasing their spend, it’s high time to develop a Facebook advertising strategy of your own.


Types of Facebook ads

Facebook offers 10 campaigns objectives based on what you want to achieve. For each of the objectives, you can choose various different ad formats based on your chosen goal and target audience. Before we further look deeper into, let’s take a look at the Facebook campaigns align with business goals:

  • App installs: Encourage installations of your mobile or desktop app.
  • Brand awareness: Introduce your brand to a new audience.
  • Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product).
  • Engagement: Expose a post to a wide audience to increase the number of Likes, comments, shares, or photo views; increase your number of Page Likes; promote an event.
  • Lead generation: Get new prospects into your sales funnel.
  • Reach: Expose your ad to as many people in your audience as possible.
  • Product catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy
  • Store visits: Drive customers to brick-and-mortar stores.
  • Traffic: Drive traffic to a specific webpage.
  • Video views: Show your video to a large audience to increase brand awareness.


facebook Ads: Guidelines and examples

Photo Facebook Ads

  • Facebook ad specs: One image plus text
  • Campaign types: All except video views
  • Facebook ad image sizes: 1200 x 628 pixels
  • Text limit: 90 characters
  • Headline text limit: 25 characters

Note: Since Facebook doesn’t want people’s newsfeeds to be filled with text-heavy images screaming for attention, you need to keep your text overlays to less than 20 percent of your image. (This also applies to video thumbnails.) In fact, the less text there is on your image, the more widely it will be distributed. Use this tool by Facebook to check if your images contain less than 20 percent text.

Video Facebook Ads

  • Facebook ad specs: One video plus text
  • Campaign types: All
  • Facebook ad image sizes (thumbnail): Minimum width 600 pixels; match length to video aspect ratio
  • Text limit: 90 characters
  • Headline text limit: 25 characters
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square) for all objectives; other aspect ratios available for specific campaign types
  • Maximum video length: 120 minutes

Video ads can create massive engagement—if they’re done right.

Slideshow Facebook Ads

  • Facebook ad specs: A video automatically created from up to 10 still images
  • Campaign types: All except post engagement and product catalog sales
  • Facebook ad image sizes: 1280 x 720 pixels
  • Text limit: 90 characters

Facebook Carousel Ads

  • Facebook ad specs: Up to 10 photos or videos plus text
  • Campaign types: All except post engagement and product catalog sales
  • Facebook ad image sizes: 600 x 600 pixels
  • Text limit: 90 characters
  • Headline text limit: 40 characters (for images) or 25 characters (for video)
  • Maximum video length: Two minutes combined

Facebook Collection Ads

  • Facebook ad specs: A mobile-only ad format that showcases multiple products or features
  • Campaign types: Conversions, traffic
  • Facebook ad image sizes: 1200 x 628 pixels
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Headline text limit: 25 characters
  • Maximum video length: 120 minutes

Facebook Canvas Ads

  • Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video
  • Campaign types: Brand awareness, conversions, engagement
  • Facebook ad size: Full screen
  • Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image)
  • Text limit: 500-character text bock

Facebook Lead Ads

  • Facebook ad specs: A pre-filled lead form that makes it easy to connect people with your business
  • Campaign types: Lead generation
  • Facebook ad image sizes: 1200 x 628 pixels
  • Headline text limit: 45 characters
  • Button text limit: 25 character