Having a website is a mandatory element to any business, in the 21st century it’s become like an online business card and how it looks does matter.
It is a key ‘touchpoint’ considering everything has become digital; it only makes sense to have website that reflects not only the products and services you offer in detail but also the overall user experience (UX) is very important. The user experience is a key deciding factor; with so many websites and competition, you really do need to stand out.
In this blog we will discuss some key factors you need to answer to ensure you have a website that will produce a high return of investment (ROI) for your business.
Colour and Pantone
What are your colours? To find this you need to identify your key colours from your logo that symbolise your brand. Here are some example sites that effectively use their colours from their logo onto their website:
Ikea – [UAE]
McDonalds – [UAE]
Let’s run through some examples for you to consider. Your dominant colour ideally 2 and a maximum of 3 should be used but each colour must be used strategically. Ikea UAE, use blue for their navigation and yellow for their banners. Subway, uses their green colour all over the landing page as the predominant colour but partial yellow for small navigation purposes.
Overall, you will need to analyse and research the colours and which ones will best suit your brand. Too many times, the web design of a website is great but the colour pantone is not used correctly. This will in turn give off the a mismatch between your logo and website, as a result displacing your brand’s potential.
You have heard it time and time again – Content is King! However, this goes a long way and we always emphasise this to all of our clients because it really tells you apart from your competitors. What you say and most importantly how you say it; suggest who you’re and what you do (including your style). Again, having a great looking website with poor content doesn’t do any business justice, people may be attracted to the visual appearance but may lose trust or not have sufficient information.
Your content should be concise, it should achieve your website goals and should also elude more about your values so potential customers can choose whether to do business with you or not.
For example, our digital agency focuses on bringing value to the market place. Our blogs can be used a source of value for any business without ‘pitching’ or selling. This is because, where their is value their is also great demand so we high recommend our potential readers to sign up to our newsletters to gain value each week.
Having simple and effective navigations plays a huge role in not only your UX but it is another signal for Google to analyse. Structure your website in a simple and concise way, make it easy for the end-user and most importantly layout your key service easily so users do not scroll or ever worse; search for your services. They have Google for that and they want to get straight into it.
These are a few key elements that you can take on board to make 2017 an exciting year for your business. Subscribe to our mailing list and we will deliver more great content to your inbox so that you can grow!